Monthly Archives: December 2019.

  • December 26, 2019
Why Integrated Marketing is the Need of the Hour?
Today, when a client is looking for a PR agency, they’re not just looking for someone to represent them, someone who can get them visibility or help them during a crisis. They are looking for all that and more. The client is looking for an expert, someone who has on ground experience and has worked [...] View More
  • December 23, 2019
Is Micro-Influencer Marketing the Way to Go?
A micro-influencer is considered to be someone with a smaller following but rather an expert in their field or a niche influencer. Does a larger following mean greater visibility and thus, shouldn’t that mean a greater result? The bigger the better. This is not always the case. Research by GRIN shows that influencers with 1,000 [...] View More