Digital Marketing for Healthcare: An imperative strategy for today’s medical professionals

Daily, billions of people are turning to digital means to find their doctors, look up symptoms, and find medical information. In the United States, in 2021 nearly 80% of all patients turned online to search for medical information and practices before medical consultation. Globally, Google is tasked with over one billion health-related questions every day! 

In the digital era, it is imperative for the healthcare industry to invest in digital marketing. Traditional methods of marketing are becoming obsolete as a result of the growth of the internet and a brick-and-mortar healthcare service alone is no longer enough for your potential patients to find you. It’s vital for healthcare providers to showcase their expertise, position themselves online as an accurate source of information and be easily findable in organic searches to remain competitive.

Customizing your Digital Marketing Strategy

If you don’t know where to start with your online presence, our full-service Digital marketing consultancy is here to help! Our team of in-house marketing specialists is experienced in helping doctors and healthcare practitioners build a social media presence to continuously engage with patients, build an overall image of a practitioner patients can trust, help you share relevant information, solve queries and build your overall individual brand presence, while engaging with and growing your audience. 

In today’s hypercompetitive world, you must bolster your healthcare service’s online reputation to retain and attract customers. Moreover, an online presence gives 24/7 access to your patients, creates credibility and SEO for the healthcare industry promotes accurate information on the website.

Services we offer

Website Design & Development

As the face of your business, your medical website is your most important asset online. It’s the doorway for patients to find information about you – your services, your expertise and why they should choose you over your competitors. Additionally, a medical website helps share vital information, creates a 24/7 online presence, builds credibility about being an expert in your field.

At our digital marketing consultancy, our team of adept designers have a pulse on creating medical websites that load quickly, are mobile-responsive, and contain the information that patients are searching for. We focus on creating compelling and relevant content that is easy to navigate, with an appealing UI/UX interface and inbuilt  SEO to stay ahead of the competition.

Social Media Marketing

Being active on social media presence is a great way for a doctor to connect with his audience on a personal level. A social media presence can be leveraged to build trust, engage with patients, share updates about latest services, reply to medical queries and engage in trending topics. Our agency bolsters your digital profile on various social media channels such as Facebook, Instagram, Twitter, and LinkedIn by curating information and content that showcases your knowledge and area of expertise. Our organic and targeted social media paid ad campaigns further optimizes your social media reach.

Search Engine Optimization (SEO) for Healthcare

With patients searching online for medical information, reading reviews, and researching about your services, an effective SEO plan is crucial to boost organic visitors to your website. Our digital media experts create result-oriented strategies that increase rankings, drive organic traffic to your website and help you get accurate leads. Our process covers social outreach, content marketing, local citations and geo-targeted keywords optimization. We optimize your content and landing pages through keyword research and make sure your site is mobile-friendly to make your business easier to find on search engine results pages (SERPs).

Performance marketing

Paid digital ads are effective, precise and trackable ways to reach the right demographics in the right geographical area for your medical practice. Our team of qualified digital advertising consultants help you tap quality leads to maximize your campaign ROI, so you can achieve your CPA goals. Through proven medical PPC and social media advertising methodology, we will attract more patients to your practice and ensure more appointments.

Online Reputation Management

With 81% of patients evaluating reviews before choosing a healthcare provider, online reputation can make or break new patient acquisition. A strong online reputation can also help curb a patient’s anxiety and send the message that they are to be trusted with their care. Our Online Reputation Management help your  Healthcare businesses build  a strong online reputation through a plan with targets and goals that your practice can strive to meet such as managing and garnering positive online reviews by placing Google, Healthgrades, Facebook and other review site links on your website, consistent and caring engaging with patient queries online, building trust by attending to patients feedback to increase patient satisfaction.