Traditionally the real estate sector is one of the oldest, highest grossing and most lucrative industries. However, changes seen in both consumer behavior, expectations from customers, technology, climate trends and a fluctuating market, have made real estate an increasingly unpredictable and competitive space, where adapting to new trends of digital marketing is the need of the hour to remain competitive.
Just like other industries, the real estate industry is no exception when it comes to business sectors impacted by digitization. Digital technology has revolutionized the house-purchasing experience by offering virtual tours, automated transactions and customized services.
People’s attitudes around the world are shifting. Rather than engaging real estate brokers on ground, many customers are increasingly contacting brokers over the internet through web searches. Not having a strong online presence would mean missing out on key opportunities to engage with potential clients. Reports state that a buyer is 2.4 times more likely to buy a property online rather than in person! A study by Redfin found that 63% of home buyers made an offer without having seen the property in person! But where it’s an easier market for buyers, it’s made the market more aggressive for sellers. Real estate firms need to adapt swiftly to this transition, and implement effective digital strategies to remain ahead of the competition.
Why digital marketing in critical for real estate success
A sound digital marketing strategy can play a key role in the success of real estate business. A real estate website is the perfect portal to share information about the company, properties, and services. Through digital platforms you can reach a global audience and build a relationship with potential buyers and sellers from any location.
The real estate digital customer is savvy and well-informed, and wants a pool of relevant information quickly or they’ll move on. Investing in an up-to-date, data-driven digital marketing plan unblocks your route to success.
Our highly specialized digital marketing firm helps real estate stakeholders such as developers, brokers, agents, investors and management take advantage of digital media strategies to cater to existing clients, attract new business and tap into high-intent buyers.
Services we offer
Search Engine Optimization (SEO)
SEO for real estate is perhaps the most powerful (and underrated) marketing strategy to drive traffic to your real estate website. Our SEO strategy for real estate helps you drive targeted traffic to your website through optimizing content through industry specific keywords, building backlinks to high performing websites and improving your website’s rankings in the organic search results. Our proven strategies help stream in a steady flow of quality leads and convert them into sales.
Web Design and Development
Our team of designers has significant real estate website development experience to create a modern, professional and user-friendly website that stands out from the competition. A website is the professional public face of your organization and also the first step towards gaining trust from online customers. We understand the importance of a professional yet user-friendly UX /UI interface with arresting features such as virtual tours, visually rich presentations and easy navigation to boost conversions. Our websites are SEO optimized and have all the relevant, information-rich content to impact your customers’ real estate buying decisions.
Social Media Marketing
Today, over 77% of realtors actively use social media for real estate in some way, shape or form. Social media marketing is a powerful way to increase brand awareness and create engagement for your real estate business. A well-maintained social media profile can give you high-value reach to thousands of potential buyers and sellers. Social media campaigns on channels like Facebook, LinkedIn, Instagram and YouTube can differentiate your real estate company from others in the crowded space, generate more leads and drive organic traffic to your website. Our team of digital strategists help you create and manage social media accounts, share informative and relevant content, showcase new property listings and engage with potential customers to drive business generation and close more deals.
We help you drive immediate traffic to your real estate website through a tailored pay-per-click (PPC) and Social Media Ad campaigns. Our Social media advertising strategies involves keyword research, geo-targeting, competitive analyses, ad copywriting, landing page creation and on-going campaign management. Through PPC and Social Media Ads you reach more people quickly, while giving you more precise demographic readings, control and access to measuring results. PPC ads help you quickly assess ROI (return on investment) in a short amount of time, and is an efficient way to spend Advertising budgets.
Online Reputation Management
Online reputation management (ORM) has a direct and major influence on your buyer’s decision to strike a deal with your brokerage. Our digital marketing agency overlooks your online image to build a polished digital persona through consistent branding across platforms, social media content management, responding to reviews and managing client feedback. Our ORM services ensure that only positive brand-related content shows up on search engines. ORM implementation results in increased client trust, improved customer relationships and greater lead conversions. Our digital marketing firm offers ORM packages that are tailored to boost your real estate brand and fit your needs and budget.
Creative Brand Management
At our digital marketing firm, we bring your real estate brand to life in digital form. We help your brand tell its story through a combination of creative elements and on-point messaging that converges into a differentiable identity. Our branding strategy helps keep your image consistent through different collaterals both online and offline, through logos, colors, tone, messaging, and value proposition. Our services include developing logos, websites, social media profile, professional designers for different media, such as email templates and banner ads. We understand your needs and personality and keep your branding relevant, authentic and genuine to who you are. The right brand strategy creates positive consumer perceptions and attracts interest from your core target market, leading to higher prices and profit margins.