No matter what job you have, at one point or another, you must have faced a creative block. As a media solutions company that acts as a PR agency, and offers social media marketing, SEO, and SEM services, we are constantly expected to push out great creative content consistently and we are all too familiar with the classic creative block. But, at id8 we like challenging ourselves. We want to aim to become one of the best Digital PR Agencies in Mumbai and that means we can’t afford creative blocks.

Here are a few ways in which we try and get rid of it;

• Take a step back. If you’ve been working on the same thing for a while, step away from it for a bit. You might need to do it at the earliest but if your brain isn’t capable of coming up with something fresh, your best bet is to get back to it later after you’ve gained some clarity.
• Brainstorming Techniques. Use unique methods to stimulate your brain and push yourself. If it means coming up with 50 bad ideas to reach one good idea, it might just be worth it. Challenging your brain through small activities can help you think outside the box and turn what seems like an absurd idea into a possibly genius one. This technique is often used by creative advertising agencies.

• Surround yourself with inspiration. As cheesy as it may sound, maintaining an inspirational work environment can really help your imagination. The odd inspirational quote here, another vibrant art piece there, can help you feel fresh and think artistically. Several researches have proven that motivational posters increase productivity in the work place.
• Mix things up. Whether its working from a new location, listening to music while you work or having a reverse brainstorming session in a coffee shop, changing up your routine and environment can change the direction in which your brain works and give you some perspective.