The advancement of technology has offered many tools and opened several doors for mankind across different fields of work. Whether its agriculture or education, fashion or food. The same applies for public relations. There are many obvious examples of the use of technology in public relations such as the shift from traditional PR to a digital platform or the use of social media. But are we using these tools effectively to produce the best outcome?
How to Effectively Use Technology for PR.
- Research
PR companies are always doing research for campaigns or for clients before a pitch but are you doing it the right way? The internet offers a number of ways for you to carefully surf the web without wasting your time sifting through irrelevant articles. For instance, when doing a google search you can type all the keywords you want to look for in articles with a + sign between each word and it will show only pieces with all the words you mentioned.
- For work on larger scales, organizations have the option of being able to purchase apps with data structures that do algorithm checks and offer the best searches. Apart from these, there are innumerable alternatives to making your research more efficient like search engine marketing services.
- Influencers and thought leadership
Analyse your market and segment the influencers of that market. Who are the thought leaders? In today’s generation, social media is the quickest way to spread information with more often than not, an extremely wide reach. So, account for that fact while creating a media plan.
A 2019 survey of marketers by Mediakix shows that 89% of marketers agree that ROI from influencer marketing is comparable to or better than another marketing channel with Instagram as the most impactful social media app. Companies are largely shifting PR techniques and turning to PR firms to account for the dramatic rise of influencers as the main source of promotions after graphic advertisements.
- Leveraging SEO
It is imperative to have a website if you are a PR agency or are a brand. You need large amounts of content and you need that content to be discoverable. When your target audience performs a simple search, you want to be the first option that appears for them as a relevant solution. This can be achieved by creating a responsive web design, recognizing your SEO (search engine optimization) keywords and increasing their use through content on your website through blogs, media engagements, regular updates and posts, etc. As we ourselves are a digital marketing agency in Mumbai, we pay attention to the same while also acting as SEO consultants to our clients.