Social Media Marketing- An immunity booster for your online presence.
As per the sources, there was a 13% average increase in budget for digital marketing between 2019 and 2020 because of the epidemic. Increasing COVID cases has dynamically changed the market scenario. However, the digital industry was never stagnant but ever-changing in terms of strategies, trends, and technologies. And this is the reason behind the foul-up of most of the brands as they failed to keep up with the ongoing drift.
There are no standard formulae for high visibility, good reach, quality content, and how to gain an N number of followers, but you can surely inculcate a few tactics as per the requirements for your products/services.
Let’s have a look at some strategies that you can leverage for being on top.
Video content
In 2020, video content was the topic of discussion as promotional videos were the most common video types created by people. Video content is one of the most eye-catchy forms of content and will soon occupy a huge chunk of social media.
MEMEvertising –
If you want to promote your products/services in the most creative/fun way, then this is the holy grail option for you. The stats state that 55% of 13-35-year-olds send memes on a weekly basis. Several account holders ranging from government official accounts to established commercial brands are now resorting to meme marketing.
Ephemeral Content –
Snapchat, Instagram, Facebook, and LinkedIn stories and a fleet of Twitter are suitable examples for this, which lasts 24 hours on the feed. On social media, we cater to a distinct set of viewers, who enjoy the content that is quick and effective. And this is the reason behind buoyancy for ephemeral material.
Influencer Marketing and celebrity endorsement –
Influencer marketing is the new mantra for brands to achieve outstanding results. You can get a satisfied result with less expense. They can help marketers achieve a set of marketing goals, and not just generate leads, such as building trust, increasing brand awareness, giving a unique approach to brand strategy, and touching the right target audience.
User-Generated Content –
We at id8 believe in providing top-notch digital marketing services to our clients in a view of delivering the best results. Known for our superlative solutions when it comes to SEO, SEM, eCommerce Marketing, Content Marketing, Programmatic Marketing, Video Marketing just to name a few, we assure the potential business for the clients in the future.
The rate of use of UGC has certainly increased. More brands request their users to create content and tag them for a chance to appear on their page. This is a win-win situation for both parties, as brands attract the attention of potential customers, while well-known brands mark existing customers.
Social Commerce –
After e-commerce, social commerce is on track to become a new retail avenue apart from websites and offline stores. Small businesses are using this format at a fast pace. Where they can connect with the global market with just a few clicks.
We at id8 believe in providing top-notch digital marketing services to our clients in a view of delivering the best results. Known for our superlative solutions when it comes to SEO, SEM, eCommerce Marketing, Content Marketing, Programmatic Marketing, Video Marketing just to name a few, we assure the potential business for the clients in the future.
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