Hybrid work Culture – a Global Gamechanger.

  • April 26 2022

An organization’s culture refers to the working environment it offers to the employees. The pandemic has brought employee well-being to the forefront for many companies globally and locally. At id8 media solutions, employee happiness has always been paramount.


Considering the muddle that the pandemic got us into, it was quite obvious for organizations to adapt to a new way of working. The work-from-home culture has transformed perspectives. Although most employees enjoyed working from home at their own pace, comfort, and time, things took a turn when the restrictions were lifted. Businesses around the world understood the significance of working remotely as well as working from the office which led to the birth of – Hybrid Work Culture!


To enjoy the best of both worlds, adopting a Hybrid future is imminent! This drastic departure from the traditional work model has led to making individuals adaptable and business resilient. 

Hybrid work culture is a blend of working from the office and working remotely. It gives the employees the discretion to work from the comfort of their homes that can help bring in new ideas, competitive strategies, and overall growth. It is essential to improve employee productivity and enhance their morale. According to a study by Stanford 16,000 workers over 9 months found that working from home increased productivity by 13%.


Uncertainties of the last two years taught businesses worldwide to always keep up with the trends. Feeling connected to the work is a huge priority for employees because it plays a crucial role in the company’s growth. The rise of hybrid culture also brought about the need to reimagine how we can get work done with this alternate working model. With this work form, business branding services have redesigned themselves in terms of flexibility, agility, iteration, better communication, integration, and collaboration. 

For businesses to hustle, it is a suitable working environment. Ideally, the hybrid work model allows employees to create a balance between work and personal life. Through the video meetings, and discussions, there is a significant improvement in employee engagement. Digitalization is the key factor in overcoming the challenges of a comprehensive hybrid work environment because it helps in defining roles and objectives through clear communication. Combating mental health issues and stress is also one key advantage of the hybrid work mode.

Employees are the captain of the ship and without the captain? The ship has a high chance of sinking!


Adapting to a new working environment in a creative agency is not a mammoth task, but it certainly does come with challenges. Expectations of the employees have drastically changed because companies have embraced this form of working. To navigate the challenges effectively, managing them is the real key. We’ve put together some crucial reasons pertaining to this model’s growth – 

  • Enhanced communication & engagement – Despite the absence of face-to-face communication, employees are still trying their best to keep in touch. It has helped build a network of authentic relationships within the internal working environment. It allows employees to go the extra mile to engage, socialize, and connect with each other. 
  • Minimized operational cost – The flexibility of working from home has apparently reduced operational and miscellaneous costs. Eliminating such costs and diverting them to more productive areas, has become a smart way of effectively using financial resources. 
  • Breaking the monotony – Working from the office, sometimes, can be a tedious task. Thus, to not feel stagnant or stuck, hybrid work culture opens new avenues to explore. It helps to keep the creative juices flowing! 
  • Long-term success – Flexible arrangements in the nature of work attributes to a sense of freedom that employees feel in regard to their workplace. A high level of satisfaction will improve the trust, and ensure a healthy relationship between the employee and company that will yield long-term benefits.


At id8, we have created a hybrid model that suits us the best. The goal of #workwithpurpose is to redesign individuals in terms of flexibility, agility, iteration, better communication, integration, and collaboration. 

To enable a progressive work culture, id8 has adhered itself to this proactive working space with a purpose for every employee to go above and beyond to discover their potential. Primarily, #workwithpurpose will promote new client relationships and nurture the existing ones. The goal is to ensure that every employee brings something unique to the table to cherish! We’re striving towards perfection at every stage, and with a hybrid workspace, we foresee unleashing the true potential of id8 and id8ors. 

At id8, our purpose has always been to create a healthy, and inspiring working space for employees to grow, learn, and explore! 

Check out our id8ors view on the Hybrid work model- https://www.instagram.com/reel/CbcdLqKjhZL/?utm_source=ig_web_copy_link


id8 Media Solutions is a full-service integrated marketing communication and brand consulting firm. Established in 2002, the firm is led by Tanya Swetta and Aman Swetta and has a very experienced leadership team. id8 believes in adopting an integrated method of marketing, keeping in line with today’s new-age customers. The firm has three distinct areas of expertise – Content Strategy and Design, Static Web Page Development, Digital Marketing, and Public Relations. Having a deep-rooted understanding of how to create unique experiences for brands, products, and individuals to differentiate themselves in a cluttered marketplace through the tool of focused and effective communication, id8 has over the years worked towards mastering the science of integrated marketing, driving measurable and perceptional value to large companies, mid-sized growing brands and startups alike.

id8 Media Solutions manages an impressive portfolio of companies, brands, and artists speaking to both businesses and customers. The industries of expertise range from Corporate, Business, Education, Technology, Retail, Hospitality, Beauty, and D2C brands. id8 truly thinks globally and acts locally. The firm has offices in Mumbai, India, and New York, USA.