What is Digital Marketing ?.

  • January 12 2021

Technology is revolutionary! It has transformed and changed the world, in an indispensable manner. In this hassle-free era, automation has become our key to inevitable success. Automation, powered by technology, in different aspects of our life has made communication, entertainment, and infotainment a part of our lives.

According to Datareportal’s global digital preview for 2020, the total number of internet users around the world grew by 321 million in the past 12 months- more than 875,000 new users each day. Therefore, globally internet users are increasing at an annual rate of more than 7 percent and average global internet users spend almost 7 hours online each day.

Technology giants as enablers have immensely contributed in building various platforms for diversified audiences, to socialize, connect and engage globally which have now transformed into growing business platforms for sharing insights, selling products or services, and rendering access to global audiences for growth and expansion through digital content. 

For businesses with innovative products and services to offer, integrated marketing agencies help in devising a multi-campaign strategy through digital and traditional channels of communication delivering creative thinking, to communicate brand identity, values, ethos, mission, and vision in an integrated and strategic manner to increase sales, raise brand awareness, positioning to appropriate target market.

What are the Components/Elements of Digital Marketing?

What is Digital marketing?
Digital Marketing is inclusive of all marketing efforts such as planning. strategizing and implementing campaigns online through the medium of electronic devices across varied digital assets. Digital platforms or assets such as social media, search engines, email mobile, websites are effective in connecting businesses to their prospective customers.

What are the Components/Elements of Digital Marketing?

Components or Elements of digital marketing that aid in framing an integrated marketing campaign are as follows :
  • Search Engine Optimization ( SEO )
    Marketing efforts directed towards optimizing your website to rank higher on various search engine result pages such as Google, Bing, Yahoo, etc. It eventually results in increased organic or unpaid traffic for your website, thereby raising viewership and audience engagement for sales. Channels or Tools such as Blogs, Articles, and Infographics help in achieving the former.
  • A – On Page SEO
    On page SEO refers to content on the website which aids in ranking higher on search engines. It is inclusive of content produced based on search intent and relevant keywords such as blogs, infographics, videos and is supported by title tags such as Meta Title, Meta Description, Meta Keywords etc.
  • B – Off-Page SEO
    Off-page SEO refers to mentioning of our website link in relation to activities happening on other websites, thereby providing us with relevant authority in the form of quality backlinks for improved ranking. Relevant channels such as guest posts, and guest blogs for generating external attention are helpful.
  • Social Media Marketing
    Social Media Marketing has a crucial role to play in building brand awareness, customer engagement, relationship building through informative and entertaining content, for generating customer interest and loyalty. Different digital platforms as channels ( e.g- LinkedIn, Facebook, Twitter, Instagram, Snapchat, Pinterest ) with different algorithms, have varied purposes for entertaining different kinds of audiences based on their demographics and psychographics. Feed posts, stories, comments, likes, followings,videos, blogs, filters, paid ads, influencer/celebrity/user generated content, are some of the noticeable features of social media for raising awareness, promotion, engagement and infotainment for the community at large.
  • Content Marketing
    Content Marketing as a subset of digital is the backbone for strategizing and implementing effective campaigns for driving awareness, engagement, retention and acquisition of targeted audiences. Content across blogs, newsletters, emails, social media, websites, ebooks or guides, video or infographics has to be convincing, compelling and captivating enough to educate, inform and entertain audiences to ensure prospective lead conversions.
  • Search Engine Marketing ( SEM )
    It also refers to the Paid Search or Pay Per Click. As an advertising model, the advertiser has to only pay the publisher if the ad gets clicked on the search results page. The placements for these Ads are higher and above the organic search results. Relevant keywords, content, title tags, backlinks for SEO authority collectively contribute to effective ranking other than higher bidded price for clickable ads.