Mont Blanc.
To create awareness about all Montblanc products in the Indian market
CHALLENGES
To garner publicity for not just the writing instruments which Montblanc is synonymous with, but also highlight the other product categories
RESULTS
Mont Blanc Writing Instruments

India Today Spice

GQ
COVERAGE –
MONT BLANC WATCHES

Watch Time

GQ
COVERAGE –
MONT BLANC MEN’S ACCESSORIES

Hindu – Metroplus

The Man
COVERAGE –
MONT BLANC WOMEN’S ACCESSORIES

Hi Blitz!

G2
MEDIA SAVINGS
