Mont Blanc.
To create awareness about all Montblanc products in the Indian market
CHALLENGES
To garner publicity for not just the writing instruments which Montblanc is synonymous with, but also highlight the other product categories
RESULTS
Mont Blanc Writing Instruments
India Today Spice
GQ
COVERAGE –
MONT BLANC WATCHES
Watch Time
GQ
COVERAGE –
MONT BLANC MEN’S ACCESSORIES
Hindu – Metroplus
The Man
COVERAGE –
MONT BLANC WOMEN’S ACCESSORIES
Hi Blitz!
G2
MEDIA SAVINGS
