Lifestyle enhancing products and services structure one of the broadest sector in public relations. Lifestyle PR includes generating dialogue and media focus on an assortment of products like interior decor, FMCG products, retail brands, and spa services. This arm of PR faces a unique challenge to devise a successful strategy as it has to consider several factors in a market that gets more and more competitive with every passing day.
id8’s team harnesses media power and utilizes it as brand building opportunity. We implement exclusive and well-positioned coverage for the brand which leads to a strategic elevation of the brand image. We optimize this coverage by circulating it on relevant platforms. Our professionals are well-versed in building labels into noteworthy brands.