ABOUT HOUSE OF NAPIUS

• House of Napius launched a first of its kind line of radiation safe maternity wear using path breaking NESA technology (Non-Ionizing Electromagnetic
  Shielding Alternatives)
• House of Napius believes that it is their social responsibility to protect the mother and baby. The brand realizes that the expectant mother and the
  unborn child are most susceptible to the harmful hazards of cell phones and
  cell tower radiation since a large number of these towers are near residential buildings, schools,hospitals, and office complexes
• House of Naipus provides an exclusive range of maternity wear which includes office wear, daily and night wear, cocktail dresses, and much more which will
  allow every mother to be stylish, yet safe. Each garment is designed to not only
  protect the child, but to provide unparalleled comfort and ease of use for the
  pregnant mother

CLIENT MANDATE

• House of Napius launched a first of its kind line of radiation safe maternity wear using path breaking NESA technology (Non-Ionizing Electromagnetic
  Shielding Alternatives)
• House of Napius believes that it is their social responsibility to protect the mother and baby. The brand realizes that the expectant mother and the
  unborn child are most susceptible to the harmful hazards of cell phones and
  cell tower radiation since a large number of these towers are near residential buildings, schools,hospitals, and office complexes
• House of Naipus provides an exclusive range of maternity wear which includes office wear, daily and night wear, cocktail dresses, and much more which will
  allow every mother to be stylish, yet safe. Each garment is designed to not only
  protect the child, but to provide unparalleled comfort and ease of use for the
  pregnant mother
• Create awareness about House of Napius & anticipation for product availability in India
• House of Napius wanted to develop the identity, awareness, and visibility of the brand in India through a media and market relationship-building exercise.
• Conceptualize and execute a unique brand launch for media and select guests to announce the launch of House of Napius
• To ensure a successful entrance of the brand into India as pioneers of unique & safe maternity apparel and one of the leading players in the space of Maternity wear.
• To launch and create awareness about a new radiation-safe maternity wear in India
• To highlight the USP of the brand in the most eye-catching and news worthy fashion, while providing news content for media to optimize key brand messaging

CREATIVE

The creative scope of work included theentire brand communication since its launch which included the following:

• Logo and Brand Identity
• Stationery Design
• Photo Shoot Concept and Execution
• Website Design and Development
• Corporate AV

SERVICES PROVIDED

• Creative Solutions (Logo and overall tonality of brand)
• Website Development
• Social Media Marketing
• Public Relations
• Event conceptualization production and execution
• B to B Marketing

CREATIVE SHOWCASE

Photo shoot conceptualized by id8 media solutions

Poster

Magazine

Brochure design

Brochure design (Inside Pages)

Social Media Marketing

Event collateral

Corporate audio visual

CLIENT MANDATE

1. House of Napius wished to appoint an agency to develop the identity, awareness
   and visibility of the brand in India through a brand launch event.
2. The mandate objective the radiation safe maternity apparel and one of the
   leading players in the space of Maternity wear.

Services Provided

1. Creative Input & Delivery
2. Theme & Design
3. Supplier & Venue Management
4. Progress Updates
5. Running Schedules
6. Event Staff
7. Freight
8. Logistics

Agency Innovation

1. The Challenge was to establish the need for radiation safe
   maternity wear to the target group
2. Every element of the launch event ensured the USP of the brand
   was highlighted and how this product is required in such
   technologically advanced times.
3. Actor, humanitarian and mother Raveena Tandon who could
   relate to the sensitive period one goes through during pregnancy
   being a mother herself endorsed the brand by launching the
   collection.
4. An AV specially created for the brand depicting radiation that is strongly present in
   our day to day life through technology was screened visually captivating the audience.
5. A fashion show took place with the concept of todays pregnant woman going through her day, an outfit from the collection for every occasion – Exercising, working, unwinding and a night out depicting the need for radiation safe apparel at every stage of the day.
6. Comedian Atul Khatri on a lighter note also made sure that the audience understood the importance of a brand like House of Napius through his act by lines such as “Where was this product when I was in my mom’s womb? I would have been a better human being maybe?”

CLIENT BRIEF :

1. To develop the identity, awareness and visibility of the brand in India through
   a brand launch event.
2. To ensure a successful entrance of the brand into India as pioneers of unique
   & radiation safe maternity apparel and one of the leading players in the
   space of Maternity wear.

ID8 EXECUTION :

1. The launch event ensured the USP of the brand was highlighted
2. Raveena Tandon had endorse the brand by launching the collection
3. An AV was created for the brand depicting radiation that is strongly present in
   our day to day life through technology was screened visually captivating the
   audience.
4. A fashion show was hosted to showcase today’s pregnant woman going
   through her day.
5. Comedian Atul Khatri spoke on the importance of a brand like House of
   Napius.

RESULTS :

1. Media coverage in newspaper such as Hindu Business Line and Bangalore
   Mirror ; Magazine coverage in Business of Fashion
2. Online coverage in timesofindia.com and Missmalini.com ; Television coverage
   in Zoom and Zetc.
3. Extensive promotion and reach on social media platforms like Facebook,
   twitter and Instagram. The celebrities present at the event shared
   pictures on their personal social media pages making it a grand success.

Benefits To The Brand :

1. Challenge was to establish the need for radiation safe maternity wear to the target
   group.
2. Every element of the launch event ensured that the USP of the brand was highlighted and how this product is required in such technologically advanced times.
3. Actor, humanitarian and mother Raveena Tandon who could relate to the sensitive
   period one goes through during pregnancy being a mother herself endorsed the
   brand by launching the collection.
4. An AV specially created for the brand depicting radiation that is strongly present in
   our day to day life through technology was screened visually captivating the
   audience.
5. A fashion show took place with the concept of todays pregnant woman
   going through her day, an outfit from the collection for every occasion –
   Exercising, working, unwinding and a night out depicting the need for
   radiation safe apparel at every stage of the day.
6. Comedian Atul Khatri on a lighter note also made sure that the audience  understood the importance of a brand like House of Napius through his act by lines such as – “Where was this product when I was in my mom’s womb? I would have been a better human being maybe?”

Overall Event Evaluation :

1. Scheduling and timing
2. Entertainment
3.  Food and beverage
4.  Invitations and guest list
5.  Choice of facility/Venue Cost
6. Pricing and vendor management
7. Client testimonial – Thank you id8 media solutions for giving us all the support , lovely wishes and blessings on the house of Napius launch with your auspicious presence. It reallymeans a lot to us and makes us feel more special.” – Alkka Mistry – Partner House of Napius

EVENTS

PUBLIC
RELATIONS 

Benefits To The Brand :

1. • The PR team conceptualised the key elements required to make the event media and newsworthy, and worked closely with the client and events team in putting the event concept together.
2. The team also advised the client on a suitable celebrity to launch the brand in India, a name that would add credibility to the brand and would help in garnering maximum coverage.
3. The team also worked in tandem with the events team, to ensure smooth execution of the event, keeping the media in mind by ensuring a dedicated space for media attendees, photographers and cameramen.
4. The PR team coordinated with the creative team for media wall backdrop and other
   relevant branding.
5. Working in sync with the events and Creative team lead to the successful execution of the event.
6. House of Napius got pan India coverage.
7. House of Napius got good media mileage in newspapers, magazines, television, websites and
   blogs.

SOCIAL MEDIA MARKETING

Benefits To The Brand :

1. Created the social media handles and managed content insync with the brand sensibility
2. Tracked and monitored the content on social media platforms
3. Created content to engage target audience
4. Conducted the following on Facebook and Twitter so as to raise followers/ likes and
   interaction
   1. Regular updates on new collections in tandem with new collections
   2. Sharing useful information on pregnancy care, tips and fun facts
   3. Contests and Promotions on Facebook
   4. Hashtag contests on Twitter
   5. Interaction with bloggers
   6. Sharing facts and figures on harmful effects on radiation

PUBLIC
RELATIONS 

Benefits To The Brand :

1. • The PR team conceptualised the key elements required to make the event media and newsworthy, and worked closely with the client and events team in putting the event concept together.
2. The team also advised the client on a suitable celebrity to launch the brand in India, a name that would add credibility to the brand and would help in garnering maximum coverage.
3. The team also worked in tandem with the events team, to ensure smooth execution of the event, keeping the media in mind by ensuring a dedicated space for media attendees, photographers and cameramen.
4. The PR team coordinated with the creative team for media wall backdrop and other
   relevant branding.
5. Working in sync with the events and Creative team lead to the successful execution of the event.
6. House of Napius got pan India coverage.
7. House of Napius got good media mileage in newspapers, magazines, television, websites and
   blogs.

MARKETING

Benefits To The Brand :

1. Internal marketing training for in house team members
2. Identification of strategic business development entrance into India
3. Created a month Calendar for HON, strategizing marketing plan
4. Disseminated brand overview proposal to online and offline retailers
5. Follow up with retailers and facilitate meetings

OVERALL PERFORMANCE EVALUATION

1. House of Napius received 103 coverage in print, online, and on television from March 2015 to June 2015 across 4 cities
2. The social media reached with an average of 976038 from April 2015 to June
   2015.
3. The Facebook page has a community of 20000 mothers or mothers to be
4. Successful brand tie-ups with Mahindra, Mom& Me, Lifecell