We Deliver Laundry had taken small steps towards its digital journey with a basic website, but had no roadmap to attract potential clientele. It was important to implement a well-researched integrated marketing plan to improve website traffic and clearly communicate the key offerings of convenience, consistency and efficiency to establish brand image.
We began by amplifying what We Deliver Laundry already had – the website and its ongoing campaigns. The language and UX/UI interface were redesigned to convey key services with an aesthetic that focused on approachability, minimalism and directness.
To improve user-friendliness and target localized SEO, we implemented Microsites, online pages that promote additional services and features. The dual approach of content restructuring and keyword implementation resulted in an organic traffic rise of 150%. Marketing spending reduced by 50% while maintaining the number of orders.
We believe that developing a personal connection with the audience is imperative for a loyal customer base. We achieved this as well as increased brand awareness through activating a social media page that had strong visual impact and simple content with helpful information.
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