Id8 team planned to reach the customer by applying an integrated marketing approach. Over the association, team id8 planned, curated and executed multiple events in addition to creating a strong share of voice nationwide across business, retail, trade and lifestyle media in print, digital and electronic mediums. An overall marketing roadmap was devised with a focus on creative direction, social media marketing, public relationships and media innovations.
- Launch of the 50th store
- Celebrating 90 years of Lingerie
- Press showcase in London
- Post-surgery bra
- Fashion shows
High-quality marketing collaterals such as Press Releases, Collection Notes and International Briefing Documents were disseminated for brand reinforcement.
Business Expansion announcements and Store launches were strategized to be high footfall events with A-lister invitees like Bollywood Actors Alia Bhatt, Shraddha Kapoor , Aditi Rao Hydari amongst others to ensure maximum press coverage. The aspirational value of the brand was showcased by tapping high-quality coverage of latest collections in leading fashion magazines like Elle and Cosmopolitan.
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