Marks & Spencer , the global fashion retail chain approached id8 for a holistic marketing plan to help engage with the nationwide M&S customer, creating value to the brand by awareness of heritage, lineage, style and British roots in india. The fashion giant also aimed at a strategic repositioning to overcome the deep rooted notion of a functional fashion chain contrasting to aspirational offerings. The brand also needed effective media campaigns for sustained visibility.
Agency Contribution
Id8 team planned to reach the customer by applying an integrated marketing approach. Over the association, team id8 planned, curated and executed multiple events in addition to creating a strong share of voice nationwide across business, retail, trade and lifestyle media in print, digital and electronic mediums. An overall marketing roadmap was devised with a focus on creative direction, social media marketing, public relationships and media innovations.
Marquee Events
High-quality marketing collaterals such as Press Releases, Collection Notes and International Briefing Documents were disseminated for brand reinforcement.
Business Expansion announcements and Store launches were strategized to be high footfall events with A-lister invitees like Bollywood Actors Alia Bhatt, Shraddha Kapoor , Aditi Rao Hydari amongst others to ensure maximum press coverage. The aspirational value of the brand was showcased by tapping high-quality coverage of latest collections in leading fashion magazines like Elle and Cosmopolitan.
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Reach
Share of Voice in Category
Visibility
Engagement
Brand Strategy | Public Relations | Influencer Marketing | Event Conceptualisation
