Lucaris case study.
Lucaris, a luxury crystal stemware company, approached Id8 with the multiple targets of establishing a strong presence in the market, forging a relationship with media partners and key audiences, tapping its customer base through online and offline campaigns and collaborating with relevant partners in the industry through events.
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ABOUT THE PROJECT
We developed Lucaris website with arresting visuals, informative blogs with relevant keywords to drive in traffic and effective and user-friendly UI and UX interface.
Our Social Media team devised the instagram grid showcasing aspirational elements of the brand through multiple campaigns, giveaways and collaborations with leading lifestyle influencers.
The key was to maintain an overall aesthetic of sophistication and aspiration, which resulted in a 100% year-on-year increase in the social media engagement rate.
Our PR campaigns ensured elevated visibility and awareness of the brand. We targeted leading publications to boost brand image through reviews, features and in-depth articles.
On-ground, we associated with high-profile events that saw participation of heavy weights in hospitality , Food & Beverage and the wine industry. From being the collaborative partners of Wine Awards to hosting Master Classes for Sommeliers and partnering with the Hotelier Awards, we ensured Lucaris achieved its objective of building a relationship with the wine industry as a leading luxury stemware brand.
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Increase in unit sales
HOW WE COLLABORATED
Website Design and Development | SEO | Amazon Marketing | PR| Influencer Marketing| Social Media Marketing| Reports and Tracking