Our team of digital and content experts developed a social media marketing strategy after a process of ideation, client consultation, and competitive analysis which involved mapping competitors’ work and benchmarking which led to suggestions for new content pegs we could cover. We reworked existing content, curated Instagram feeds, designed event collateral, created interactive stories, and covered international fashion and design events as part of our social media content strategy. We also developed a visually aesthetic and professional-looking social media grid to boost brand image and engagement. To increase engagement with students and those in the fashion business, our team attended live and virtual fashion events and curated reels and content pieces. Our reels also covered promotions, student takeovers, scroll articles, campus offerings, and more. The social media strategy was aligned for lead generation, display, and
conversion ads. We ran a two-year-long course-specific social media advertising campaign on Facebook, Instagram, and Messenger, which boosted overall lead generation and redirected audiences to the website’s landing page. Additionally, the SEO strategy involved on-page and off-page activations, keyword research, and website audits, which helped us successfully achieve top rankings on SERP and boost organic traffic to the Instituto Marangoni website. We included Quora where we curated and posted two queries every month related
to Fashion and Design courses. In our responses, we focused on creating awareness and enhancing the image of Istituto Marangoni as well as redirecting audiences to its website.