OBJECTIVE
IHOP, the American multinational restaurant chain wished to successfully launch itself in the Indian market highlighting the brand legacy, brand personality and its offerings with strategic use of media and communication tools.
IHOP.
ABOUT THE PROJECT
Our team developed PR campaigns to ensure elevated visibility and awareness for the brand. We targeted leading publications to introduce the brand through reviews, features and social media coverage. We devised a media marketing plan that included digital channels, social media, print media and influencer marketing to boost brand awareness.
Some big wins for the brand included high quality coverage in publications and social media channels like Elle India, Curly Tales, Conde Nast Traveller, Vogue India, ET Hospitality World and Homegrown.
On-ground, we created a buzz at the restaurant through events and creative activities, where we hosted various personalities, influencers, and prominent media in the hospitality, food & beverage, and lifestyle industries.
Your brand can experience the absolute best of Integrated Marketing. Reach out to us at info@id8mediasolutions.com or check out our Instagram!
RESULTS
313M++
Total Visibility Garnered
273M++
Total Media Engagement
20+
Influencers & Media Visited
30+
Personalities, Influencers & Media Visibility through Gifting
75+
Personalities, Influencers & Media Reached through Gifting
HOW WE COLLABORATED
Public Relations | Influencer Marketing | Media & Publication Coverage I Reports and Tracking
