Introduction: Superdry, a UK-based gender-neutral streetwear brand, sought to celebrate its 10th anniversary in India with a special event, marking the first visit of Global CEO Julian Dunkerton to the country. With just 3 days to prepare, our team was tasked with creating and executing a robust integrated campaign. Our objective was to create a buzz around the event, keeping the audience engaged, and driving significant traction across social media platforms.
Social Media Management: Our social media strategy was designed to build excitement around the 10th-anniversary event. We created a mix of dynamic content that resonated with Superdry’s target audience. The content was strategically timed to generate buzz, and live updates via stories offered an exclusive behind-the-scenes look, capturing the essence of the event. The results were impressive, with over 31,635 reel plays and 2,05,934+ story views, significantly boosting brand engagement and follower growth by more than 3,516.
Public Relations: To complement our social media efforts, we executed a targeted PR strategy that highlighted the event's exclusivity and star-studded guest list. Industry stalwarts such as Rizwan Bachav, Rij Eappen, and Elixir Nahar were in attendance, adding to the event's prestige. Our PR efforts significantly amplified Superdry's brand presence in India. This approach not only enhanced brand loyalty and affinity but also increased consumer retention and hashtag search volume.
Influencer Marketing: Leveraging influencer marketing was key to extending the event’s reach beyond the physical venue. We collaborated with prominent influencers who aligned with Superdry’s brand ethos, creating content that was both authentic and engaging. This approach not only increased brand visibility but also fostered a deeper connection with the audience. The influencers' posts garnered substantial engagement, driving hashtag search volume and enhancing brand affinity in the Indian market.
Despite the tight timeline, our integrated approach successfully amplified Superdry’s 10th anniversary event in India. This case study showcases our ability to deliver impactful results under challenging circumstances, reinforcing our expertise in integrated marketing solutions.
