The digital marketing revolution and hospitality 

The hospitality industry is one of the fastest growing and most competitive industries. Digital trends in the hospitality industry are among the most profound and dynamic among all sectors in the economy. In the digital era, the hospitality industry customer is a well-informed, savvy traveler who spends hours online researching places to visit, hotels to book, and restaurants to dine at before making a booking. Not engaging in social media marketing means missing out on the huge opportunity to tap a huge client base. To stay competitive in the digital world, digital marketing for hospitality is now the best opportunity for connecting with potential customers, establishing your brand, showcasing your services and developing a loyal customer base.

Why digitization is crucial in hospitality

According to Statista, 60% of the global population, or 4.6 billion individuals are active Internet users worldwide. It is online through metasearch engines, social media channels, and organic search sites such as Google, Yahoo, and others where guests discover your property first.  Here are some mind boggling facts about just how important digital marketing is to the hospitality sector:

•   An estimated 700 million people will make a booking online by 2023
•   83% of US adults want to book their trips online
•   82% of all travel bookings around the world take place without human interaction
•   Over 148 million travel bookings are made annually
•   70% of all customers do their research on a smartphone

At our digital marketing consultancy, we have years of experience creating and designing websites for global hospitality chains like Hilton and understand how to develop smart and effective integrated social media marketing campaigns to tap into a wide client base and generate maximum business for your hospitality service.

Website Creation and Design

The importance of having a spectacular website to showcase your hotel cannot be over-emphasized. Your customers are online screening thousands of hotels before booking one of their choice. So your website must be eye-catching, informative – with all relevant material regarding your property’s services, easy to navigate, and professional looking. A website design and layout should be compatible with computers as well as tablets and mobile devices.  We have a pulse on what web design ticks in the hospitality industry and create your site to clearly convey the brand image, highlight the USP of the property and act as an effective online voice of your brand. We also place a special focus on SEO to boost traffic to your website for long term gains.

Social Media Marketing

According to the latest reports over 4.7 billion individuals use social media platforms like Facebook, Twitter, Instagram, TitTok around the world which makes it a massive audience to capture if used efficiently. At our social media agency , we develop campaigns that help you actively engage with your customers, showcase your hotel as a desirable place to stay, attract a wider and younger audience and grow your loyal customer base. Our team of digital marketing pundits are adept at developing the right strategies for each platform to gain maximum followers for your social media account and engaging with them in an effective way for maximum  lead conversions.

SEO

Our SEO strategies combine a number of strategies and methods designed to increase the number of visitors to your hotel’s website by achieving increased visibility within search engine results pages (SERP). A strong SEO campaign is crucial to a hotel business , given that websites which appear on the first page of Google results receive more than 90% of traffic. We help you tap ‘high’ intent’ leads to stay ahead of the competition by optimizing your website with the right keywords, creating backlinks and integrating meta tagging to help you gain a larger share of voice in the market , with fewer dollars spent on marketing.

Performance Marketing

Social media Advertising and PPC/SEM can help your hotel effectively capture potential bookings and customers when your audience is conducting research on their next accommodation. PPC campaigns are particularly impactful as they help directly drive user action and result in leads conversion such as booking a room. The return on investment on advertising budgets are immediate and measurable down to the smallest detail. Our team of online strategists help you strategize the best success driven Social advertising campaigns with Google Ads, Facebook Ads and more to optimize your marketing budgets.

Creative Brand Management

A hotel’s brand must effectively communicate its core values, offerings, personality and be a representation of its overall identity. Branding for hotels is particularly important as effective branding helps you build your customers’ trust, differentiates you from the competition, symbolizes your unique values , offerings and services and boosts your marketing efforts. At our digital marketing hotel branding we carry out a core study on creating the right brand identity and positioning for your brand name, to establish a strong presence in the online space, so that guests at once know what to expect. Where 93% of our perceived communication comes from non-verbal cues, we help you build an emotional connect with your audience through a brand that is authentic, distinctive, and resonates with your target audience , leaving a lasting impression.