Influencer Marketing
The influencer marketing team collaborated with influencers that are with the right set of reach and content to give the audience to showcase the brand’s offering. This provided the brand with creative content, extended social media presence, and opened up new channels for customer interaction, ultimately contributing to a more dynamic and effective marketing strategy.
Scope of Work:
- Brand seeding: To introduce Dharana at Shillim as an award winning luxury wellbeing retreat and to highlight the brand’s revised offerings among the right audiences
- Experientials: To host the prominent influencers across sectors such as travel, luxury, wellbeing, fitness and sustainability to highlight each aspect of the brand
- Service awareness: To curate targeted content highlighting the daily routine, food and activities experienced but the personality/influencer during their stay
Impact:
- Increased Share of voice: Increased share of voice in the media and amongst relevant stakeholders
- Creating Brand Advocates: Once an influential personality visited the property and experienced its offering, they acted as brand advocates and spread awareness amongst their followers and social circles.
- User-generated content: Visual content curated directly from the influencers acting as the advocates for the brand. This was valuable as it provides authentic, relatable content that helps build trust and credibility with potential customers.
- Increased social media presence: Influencers with good social media reach helped grow the brand’s social media followers by xyz%
Marketing
We designed and executed a multi-channel marketing strategy to reach Dharana’s target audience across various platforms. This included email marketing, content marketing, and paid advertising campaigns.
Scope of Work:
- Email Campaigns: Created personalized email campaigns with high open and click-through rates.
- Content Marketing: Published informative blog posts and articles, positioning Dharana as an authority in holistic wellness.
- Paid Ads: Ran targeted ads on Google and social media, driving traffic and conversions.
Impact:
- Email Engagement: Increased open rates by 35% and click-through rates by 25%.
- ROI on Ads: Achieved a 4x return on ad spend (ROAS).
