Kaya Youth, a premium skincare brand owned by Marico, approached id8 media solutions for the successful launch of their newest Skin Relief Range
– Kaya Youth Skin relief.
The skin care brand sought id8’s expert services of Influencer Marketing and Public Relations to create a narrative around skin relief and repair, aided by online and offline features that would result in a Pan India awareness of the brand.
Our team of seasoned PR professionals formulated an innovative PR strategy that included influencer marketing and high-quality press / media coverage to gain maximum visibility for the brand.
We became the talking point amongst key influencers and bloggers with a high impact virtual launch of the Skin Relief Range in the presence of the media, bloggers, influencers and media advocates from beauty, fashion and lifestyle.
‘RSVP Hampers’ were sent out to confirmed influencers pan India. We kept the launch interesting and interactive by asking media personalities to try out the products and keep the masks on in the real time, while Kaya Youth dermats made online demonstrations of the products, discussed their benefits and answered FAQs.
We were successful in gaining organic coverage in leading media publications like Vogue, Midday, Pink villa, Lifestyle Asia and more.
Since the brand was launched with a small budget, all the traction and engagement received was purely organic. id8 media solutions was successful in overachieving the KPIs by 90%.
Blogger engagement
Media coverage
Organic Media Reach
Total Impressions Achieved
Public Relations| Influencer Marketing| Social Media Strategy I Media & Publication Coverage I Reports and Tracking
